We'll help your DTC ecommerce brand launch wildly successful ad campaigns while our team of expert creators provide all the content needed to fuel them
Let's find out if we can help you!
We'll help your DTC ecommerce brand launch wildly successful ad campaigns while our team of expert creators provide all the content needed to fuel them
Let's find out if we can help you!
Trusted By
Trusted By
Why TikTok?
There's no question that TikTok is one of the hottest social media platforms right now. With over 1 billion monthly active users, it's a veritable goldmine for brands looking to reach more customers.
Because it's still fairly new, TikTok is a massively untapped platform.
It's a chance for your brand to become an early adopter and take advantage of a space not yet overrun by other advertisers.
- #1 most downloaded app in 2020 and 2021
- 90% of users open the app more than once per day
- 75% of users are over the age of 20 and 53% are over 30
- 67% of users say TikTok inspires them to shop – even when they weren’t planning to do so.
- In 2021, users spent $2.3 billion through TikTok
What is User-Generated Content?
Let's get this out of the way: it's hard for an ad to cut through the noise these days. Entertainment and connectivity have evolved, while ad formats have stayed the same for years.
We mute them, skip them, and tune them out. They were created for a different kind of internet experience, and haven't evolved in line with everything else competing for users' attention these days.
That's where User-generated content comes in.
UGC is essentially any content created by the people who use your product/service. It should give potential customers an idea of what they can expect from your brand and products. It's typically shot with a cell phone and authenticity is prioritized over production value.
UGC allows brands to embrace the realness of TikTok in order to meaningfully connect with your customers. As such, TikTok requires a new level of creativity - something not a lot of business owners have the time or resources for. This is where we can help.
What is User-Generated Content?
Let's get this out of the way: it's hard for an ad to cut through the noise these days. Entertainment and connectivity have evolved, while ad formats have stayed the same for years.
We mute them, skip them, and tune them out. They were created for a different kind of internet experience, and haven't evolved in line with everything else competing for users' attention these days.
User-generated content is essentially any content created by the people who use your product/service. UGC gives potential customers an idea of what they can expect from your brand. It's typically shot with a cell phone and authenticity is prioritized over production value.
UGC allows brands to embrace the realness of TikTok in order to meaningfully connect with your customers. As such, TikTok requires a new level of creativity - something not a lot of business owners have the time or resources for. This is where we can help.
Why Equinox Digital?
We have the experience, empathy, passion, and talent stack to give you an unfair advantage in TikTok Ads. With our unique insights and dedication to creating content that stands out, we’ll meet your target audience with content that compels them to explore your brand.
We are not a set-it-and-forget-it agency. Our approach implements a blend of creative and technical insights that aren’t available to your competitors. Stand out from the crowd and capture and convert more leads with a reliable and trustworthy TikTok marketing agency in your corner.
At Equinox, we have a ready-to-go library of processes, experienced media buyers, copywriters, and content creators! Along with years of experience managing ads for all different types of clients. We understand the full picture between the ad funnel, content & creatives, audience targeting, narratives, and brand positioning to get the most out of your marketing campaigns.
Fully Managed Content Production
We have built a vast, diverse creator network to generate top-notch UGC content at scale while ensuring the visuals match your target audience criteria. Our team hand-picks and vets the best creators that fit your niche to create the most exquisite content library and innovative marketing strategies. We are a social media marketing agency that puts content creation at the heart of our process.
What We Do For You
Campaign Management
Pixel Tracking
Audience Research
Content Strategy
Creator Casting
Creator Management
Script Writing
Filming
Editing
Reporting
What we do for you
Campaign Management
Pixel Tracking & Attribution
Audience Research
Content Strategy
Creator Sourcing
Content Management
Script and Copy Writing
Filming
Editing
Reporting
Our Process
Intro Call
We jump on a quick call and discuss your needs, who you are, and see if we’re a good fit to help you.
Onboarding
We get your accounts set up and build a content strategy hand-in-hand by establishing clear goals and objectives.
Creator Matching
We select creators that best fit your target audience. You ship them products to film with.
Content Creation
Our team manages the entire content creation process with the creators.
Campaign Launch
Once the creatives & strategy are ready, the campaigns go live.
Optimize and Scale
As we learn what’s working and what’s not working, we optimize and iterate new ads accordingly.
Our Process
Intro Call
We jump on a quick call and discuss your needs, who you are, and see if we’re a good fit to help you.
Onboarding
We get your accounts set up and build a content strategy hand-in-hand by establishing clear goals and objectives.
Creator Matching
We select creators that best fit your target audience then send you their info so you can ship the products they'll need to film your content.
Content Creation
Our team manages the entire content creation process with the creators.
Campaign Launch
Once the creatives & strategy are produced, the campaigns go live. We test out different combinations of audiences, combine them with the different content, and find winning combinations quickly.
Optimize and Scale
Your Account Manager will constantly be split-testing variables and making data-informed decisions in your account to optimize ROI. As we learn what’s working and what’s not working, we optimize and iterate new ads accordingly.
Schedule an Intro Call
This Call is For:
Founders that feel like they have reached a limit and can't scale past that next milestone
Ecommerce brands who are tired of agencies that promise the world and deliver nothing
Up and coming brands that are looking for a marketing partner to lead them to multiple 6 & 7 figure months
Businesses looking to maximize their AOV and conversion rate
This Call Is NOT For:
New e-commerce brands looking to acquire their first customers
Businesses that can't afford spending at least $5,000 in Monthly Ad Spend
Businesses that CAN'T handle more sales
FAQs
Yes and no. Unoptimized campaigns that are not relevant to the audience you are trying to get and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant and compelling videos.
TikTok is great because you can be experimental on a small budget, and then scale when necessary. Of course, TikTok favors big spenders, but it doesn’t mean that you can’t get your feet wet. There is no particular magic number, but allocating about $5,000 per month is a great place to start. NOTE: This ad budget helps any agency or advertiser to test multiple audiences, content, and campaigns provided that the offer is already converting.
The purpose of TikTok Ads versus Facebook and Google Ads is different, it’s not what is better or worse. TikTok Ads can be more accessible than Google Ads in terms of cost. TikTok Ads can also reach a different segment of your audience than on Facebook. TikTok Ads are also more effective than Google for brand awareness. Google Ads are more effective for intent-based search, however. Utilizing them both for their strengths is the best course of all!
TikTok is best-suited for companies that are targeting a younger audience. This social media channel has more than 1 billion monthly active users. So you're missing out if you are not incorporating it into your marketing strategy.
As we primarily work with clients in North America, all of our creators are located in the US and Canada.
© 2022 Equinox Digital Marketing, LLC. All rights reserved.
